Retail Corner

Please see below to view information and ideas for our local retailers:

 Here are some ideas for the retailers who suffered due to the snow storm:

• Blizzard sale! Winter clearance sale! Take some significant mark downs on overstocks. Below cost if necessary. Create some cash flow. Buy one get one free. Free gift with purchase.
• Sale banners in the windows - take some items 70% off - have the banner say, "up to 70% off"
• Email customer list about super sale items - email them your sale flyer
• Create flyers with details about the sale items - hand them out to customers as they enter the store, see if restaurants might let you leave flyers with them, college bulletin boards, at the skating rink, etc.
• Promote any special services they offer - free gift wrap - free shipping
• Spend $100 take an additional 20% off
• Activity breeds activity - move the store around - create sale areas in the store - stack them up - let them fly
• Always look busy

In addition, have them negotiate with their vendors, lenders and landlords - let them know they need help.

( This information received from Marc Wilson, President of the Small Town Merchant’s Association of Maryland  )